Overview of Times Ascent Newspaper
Times Ascent is a renowned career- and employment-focused supplement published by The Times of India, one of India’s largest and most trusted media houses. It serves as a powerful platform connecting employers with job seekers, offering high visibility for recruitment advertisements across industries and experience levels.
Published weekly (every Wednesday), Times Ascent is known for its widespread circulation, especially in metro cities like Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kolkata, Ahmedabad, and Pune—making it an ideal medium for companies to attract top talent from diverse geographies.
Whether it’s for corporate hiring, walk-in interviews, or executive search ads, Times Ascent remains a preferred choice for HR professionals and recruiters across India.
Key Facts About Times Ascent
| Attribute | Details |
|---|---|
| Published By | The Times Group (The Times of India) |
| First Published | 1999 |
| Day of Publication | Every Wednesday |
| Primary Focus | Recruitment, Career Advice, HR Insights, Industry Trends |
| Coverage | Pan India – Metro and Tier-1 Cities |
| Target Audience | Job seekers, working professionals, HR managers, recruiters |
| Ad Types | Recruitment classifieds, display ads, walk-in ads, executive search ads |
| Circulation | Appears in The Times of India, with access to over 3 million readers |
Why Times Ascent Stands Out
- Nationwide Reach via TOI’s massive circulation
- High Engagement from active job seekers and professionals
- Employer Branding for companies through impactful display ads
- Trusted Reputation backed by The Times Group
- Print + Digital Exposure to maximize visibility
Why Print Advertising Still Matters in a Digital-First Hiring World
In 2025, digital platforms dominate recruitment — but that doesn’t mean print has lost its value. When it comes to targeted, credible, and regionally effective hiring, few platforms offer the reach and trust that Times Ascent, the recruitment supplement of The Times of India, does.
Whether you’re expanding your workforce across India or launching a large-scale hiring drive, the smartest move is to book ad in Times Ascent Newspaper and tailor it to specific city editions for maximum ROI.
In this comprehensive guide, we’ll show you:
- Why Times Ascent still delivers value in 2025
- How to target multiple cities effectively
- Practical campaign strategies
- Common mistakes to avoid
- Expert tips from the pros at Get Me Up Advertising
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What Makes Times Ascent Ideal for Nationwide Recruitment?
Trusted by Professionals Across India
Times Ascent has built decades of authority among job seekers. It’s read by serious professionals — from graduates to mid and senior-level candidates — in sectors like IT, education, manufacturing, government, healthcare, and more.
When you book a job ad in Times Ascent, you reach an audience that:
- Still trusts newspaper listings over online spam
- Actively looks for career growth opportunities
- Includes passive candidates not browsing job portals
Hyper-Local Reach with National Visibility
With editions in all major cities—Mumbai, Delhi, Bangalore, Chennai, Pune, Hyderabad, Kolkata, and more—Times Ascent allows you to customise ad visibility regionally or go nationwide, depending on your hiring goals.
How to Book Times Ascent Ads for Multiple Cities: Step-by-Step Strategy
1. Define Your Hiring Scope
Before you begin, answer these:
- Are your roles remote, hybrid, or location-based?
- Are you expanding into new regions?
- Do certain positions require localized recruitment?
This clarity helps you choose the right city editions and avoid wasting budget on irrelevant locations.
2. Select City Editions Based on Role & Market
Here’s a sample breakdown:
- Metro editions (e.g., Mumbai, Delhi, Bangalore) for senior and technical roles
- Tier 2 cities (e.g., Nagpur, Lucknow, Jaipur) for mid-level and functional hiring
- Pan-India editions for large-scale or diversified recruitment
Tailoring your campaign this way ensures your ads appear where relevant candidates are likely to see them.
3. Choose the Right Ad Format
Times Ascent offers various ad types:
- Classified Display Ads: Text + logo, ideal for budget-conscious campaigns
- Display Ads: Full or half-page, high-visibility, brand-heavy designs
- Section Branding: Best for recruitment events or multiple openings
Pro Tip: Keep your ad design clean, include your logo, a clear call-to-action (CTA), and region-specific job details.
4. Align Creative & Messaging per Region
For a nationwide campaign, maintain brand consistency across all ads — but tweak:
- Local contact numbers
- City-specific job locations
- Regional perks (e.g., “Work in our Chennai R&D Centre”)
Localised messaging shows intent and increases engagement.
5. Plan Scheduling Around Deadlines
Times Ascent is published every Wednesday. To avoid missing your ad slot:
- Finalize your content at least 2–3 business days in advance
- Ensure creative assets are professionally designed and proofread
- Work with a verified agency to streamline approvals
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Real-World Examples: How Businesses Succeed with Times Ascent
Case 1: Tech Firm Scaling Across India
A mid-size SaaS company wanted to recruit developers and product managers in 6 cities. They used a display ad campaign across Times Ascent’s metro editions, localized the contact details, and added QR codes for application tracking. Result? A 40% increase in high-quality applications from passive candidates.
Case 2: Educational Institute Hiring Faculty
A nationwide group of colleges ran classified display ads in city editions relevant to each campus. With cost-effective placements and geo-targeted messaging, they filled 80% of their open roles within two weeks — without any paid job portal listings.
Case 3: Manufacturing Company Hiring in Industrial Zones
A traditional manufacturing brand needed operations and logistics staff across North India. They opted for a regional combo package, adding reference codes to track which city each candidate applied from. It helped refine future campaigns and reduce cost-per-hire.
Common Mistakes to Avoid in Multi-City Campaigns
Over-Generalizing the Ad Copy
What works in Bangalore may not appeal in Chandigarh. Avoid using the exact same content across all regions without localization.
Booking Too Late
Last-minute bookings often miss print deadlines or result in poor placement. Plan ahead, especially for multi-city campaigns.
Using Poor Design
Low-quality visuals or cluttered ads reduce response. Professionally designed creatives boost attention and trust.
Ignoring Tracking & Attribution
If you’re booking across multiple cities, track response separately:
- Use city-specific landing pages or email IDs
- Add reference codes like “Ref: DEL- ###- 25”
- Ask your agency to help monitor ROI per region
Expert Tips to Maximize Results
✅ Use Bold Headlines: Capture attention in a crowded page.
✅ Include Visual Elements: Logos, icons, and spacing increase ad recall.
✅ A/B Test Creatives: Test short-form vs long-form ads across cities.
✅ Add Deadline Urgency: to boosts response rates.
✅ Consult Ad Experts: Agencies like Get Me Up Advertising know how to negotiate better rates, secure premium placements, and optimize campaign layouts.
Frequently Asked Questions (FAQ)
Q1: Can I run the same Times Ascent ad in all cities?
Yes, but for best results, localize parts of the copy — especially contact information, job location, and perks.
Q2: Do I need separate bookings for each city?
No. You can book ads across multiple cities in one go using combo editions or packages via authorized agencies.
Q3: How do I track the effectiveness of my ad?
Use unique contact details, landing pages, or job codes for each region. You can also ask applicants to mention the ad source.
Q4: How far in advance should I book?
Ideally, book 2–3 working days before the Wednesday publication date. For complex campaigns, plan 1 week in advance.
Q5: Can an agency help with multi-city campaign planning?
Absolutely. Agencies like Get Me Up Advertising handle strategy, design, bookings, and performance tracking — saving you time and improving results.
Trusted by Thousands. Chosen for Results — Book Your Newspaper Ad with Us.Call +91-9810974532 | Mail info@getmeup.in
Final Thoughts: Go National, the Smart Way
Want to Book Ad in Times Ascent for nationwide hiring is not just a traditional choice — it’s a strategic advantage in 2025. From accessing passive candidates to enhancing employer branding and boosting local visibility, Times Ascent offers proven ROI when used correctly.
But multi-city campaigns require coordination, creative strategy, and platform expertise. That’s where we come in.
Ready to Book Your Nationwide Times Ascent Campaign?
Let Get Me Up Advertising take care of everything — from choosing the right editions and designing professional ads, to booking and tracking campaign performance.
📞 Call Now: +91-9810974532
📧 Email: info@getmeup.in
🌐 Website: Get Me Up Advertising
✅ Trusted partner for Times Ascent ad bookings
✅ Pro ad design and strategy team
✅ 100% deadline management & support
Let us handle the ad. You focus on hiring.